The Growth of OTT and Free Viewing

OTT platforms are gaining users at a fast pace these days.

People can now watch various genres of content anytime and anywhere.

As OTT platform prices continue to increase,

attention is shifting toward free streaming platforms.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

How did OTT services begin?

Unlike traditional cable or satellite TV, OTT Free Streaming Services began by delivering content directly over the internet.

As content became available through portable devices,

more people started using these services.

Especially as people spent more time at home during COVID-19,

OTT viewership expanded significantly.

The appeal and limits of OTT services

OTT allows users to watch what they prefer on demand.

Multiple OTT platforms release new shows and movies regularly.

But there are downsides as well.

Growing costs create frustration for users.

User sensitivity to pricing continues to grow.

What is ad-supported streaming?

Free platforms allow viewing in return for advertisements.

Users can watch movies and shows without financial burden.

Ad-based streaming models are expanding.

Both users and providers benefit from the ad model.

Why ad-based platforms are rising

FAST services are quickly settling into the market.

Demand for cost-free viewing increased after COVID.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

Final thoughts

Cost pressure drives users toward free platforms.

Exploring options helps match personal needs.

The future of streaming looks promising.